Forget CDs, MP3s are a pain. All you need...
...is a Cassette!
Or to be linguistically correct, not just any old cassette but THEE Cassette.
I figure since right now I don't have a job marketing other people for money, I may as well market something I believe in for no money (just undying adoration, right Cassette?!). And isn't it our duty to support SA music even from London, Melbourne, Paris...?
So you see, the thing is this: that talented bunch of Jozi musicians, Cassette, launched their debut album Welcome Back to Earth on Monday this week. They've also just recently signed to the biggest record company in the world, Sony/ BMG, so hot things are afoot! BUT they really, really need to sell 4000 copies of their album to make absolutely sure that Sony/ BMG can do crackerjack things with them. And this is where you come in. For a paltry £10 - or thereabouts - you can go online and buy the album that made Entertainment Africa's 'album of the week' (and it's only been out 5 days!). And because I know that product endorsement is important to some people, how about this: Dave Thompson - yes the judge from Idols (oh, and head of BMG in SA) - has said that "Cassette is one of the most original and dynamic live and recording acts seen in South Africa for many years.Watch out everybody !!". Also, when I opened my electonic newsletter form the Mail & Guardian this morning, what did I see mentioned on the front page as 'hot and happening this weekend?": Cassette launch their truly original pop-rock sound on CD this week in Jozi at The Bohemian on May 19 and Tanz Café on May 25!!!
Okay, so maybe you're now a little bit interested. But you want to hear what they sound like before you buy an album. Fair enough. Go to http://www.5fm.co.za/news_5fm_details.asp?id=4453 and read more about Cassette AND LISTEN TO THEM LIVE ON 5FM TOMORROW VIA STREAMING AUDIO. (That will be between 4pm and 5pm UK time, folks)
Right kids, you know what to do. Go to www.playcassette.com and buy the album. Oh, but I should mention, the site is having some teeny weeny problems this week - I think it got overexcited about the album launch - so in the words of Jon Savage, Cassette's fontman, 'it's a bit fook-ed'. BUT the online store is apparently working - click on the record player icon in the top tool-bar.
If you are in the South of Africa you can buy the album from any Musica, Look & Listen or CD Wherehouse for a piffling R99. Tell your friends, tell your family, and buy a copy for each of your pets.
Or to be linguistically correct, not just any old cassette but THEE Cassette.
I figure since right now I don't have a job marketing other people for money, I may as well market something I believe in for no money (just undying adoration, right Cassette?!). And isn't it our duty to support SA music even from London, Melbourne, Paris...?
So you see, the thing is this: that talented bunch of Jozi musicians, Cassette, launched their debut album Welcome Back to Earth on Monday this week. They've also just recently signed to the biggest record company in the world, Sony/ BMG, so hot things are afoot! BUT they really, really need to sell 4000 copies of their album to make absolutely sure that Sony/ BMG can do crackerjack things with them. And this is where you come in. For a paltry £10 - or thereabouts - you can go online and buy the album that made Entertainment Africa's 'album of the week' (and it's only been out 5 days!). And because I know that product endorsement is important to some people, how about this: Dave Thompson - yes the judge from Idols (oh, and head of BMG in SA) - has said that "Cassette is one of the most original and dynamic live and recording acts seen in South Africa for many years.Watch out everybody !!". Also, when I opened my electonic newsletter form the Mail & Guardian this morning, what did I see mentioned on the front page as 'hot and happening this weekend?": Cassette launch their truly original pop-rock sound on CD this week in Jozi at The Bohemian on May 19 and Tanz Café on May 25!!!
Okay, so maybe you're now a little bit interested. But you want to hear what they sound like before you buy an album. Fair enough. Go to http://www.5fm.co.za/news_5fm_details.asp?id=4453 and read more about Cassette AND LISTEN TO THEM LIVE ON 5FM TOMORROW VIA STREAMING AUDIO. (That will be between 4pm and 5pm UK time, folks)
Right kids, you know what to do. Go to www.playcassette.com and buy the album. Oh, but I should mention, the site is having some teeny weeny problems this week - I think it got overexcited about the album launch - so in the words of Jon Savage, Cassette's fontman, 'it's a bit fook-ed'. BUT the online store is apparently working - click on the record player icon in the top tool-bar.
If you are in the South of Africa you can buy the album from any Musica, Look & Listen or CD Wherehouse for a piffling R99. Tell your friends, tell your family, and buy a copy for each of your pets.
posted by Jen Smit at 12:59 pm
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